Manager, DTC GTM

Needham, MA (Hybrid)

$134K/yr – $163K/yrManager3+ years expFull time

Posted 23 hrs ago

Job Summary

Own end-to-end go-to-market coordination for product launches and multi-channel campaigns, aligning cross-functional teams across on-site merchandising, CRM, paid media, and social commerce to ensure cohesive launches and measurable impact.

  • Own end-to-end GTM planning and post-launch review processes
  • Coordinate across onsite, CRM, affiliates, paid media, and social channels
  • Translate briefs into launch plans and track performance with ROI/ROAS metrics

Job Description

Requirements

  • 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review
  • Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
  • Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online
  • Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop)
  • Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent
  • Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent
  • Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines
  • Background in consumer electronics, FMCG, or a product-led DTC brand (preferred)
  • Educated to degree level (preferred)
  • Experience working across multiple international markets (preferred)

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching
  • employee stock purchase program
  • life insurance
  • AD&D
  • short-term disability insurance
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Salaries

Posted range

$134K/yr – $163K/yr

Taken straight from the job posting.

See all SharkNinja salaries

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Recent News

SharkNinja logo

Manager, DTC GTM

SharkNinja · Needham, MA · Hybrid