Responsibilities

• Develop and oversee the digital strategy for assigned sport(s) and channels within Miami Athletics, focusing on content creation, curation, driving fan engagement and revenue.
• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sport(s), assisting in content creation (photography, vertical videos, etc.)
• Create and upkeep content calendars to ensure regular, consistent and engaging content (both organic and sponsored) is produced and published.
• Direct, plan and implement paid media campaigns for Miami Athletics with focus on lead generation and revenue growth.
• Own paid social performance end-to-end, working with Assistant VP, Marketing on strategy, budget, creative direction, analytics and interdepartmental communication.
• Develop targeted audience segments using customer data, interests and job titles.
• Conduct A/B testing on ad copy, images, and videos to optimize campaign performance.
• Analyze and report on metrics to measure success of social media efforts, providing actionable insights and making data-driven decisions to alter digital strategies as needed.
• Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.
• Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.

Requirements

• Extensive knowledge of the ever-changing landscape of social media, particularly in sports and entertainment.
• Proven success in driving content and generating revenue through both paid and organic social media channels.
• Experience with running paid social through Meta and Google ads
• Experience in managing social media accounts/platforms for Division I athletic teams is preferred.
• Comfortability working with analytics platforms to track KPIs and assess success of social accounts.
• Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom
• Experience with content creation in photography and graphic design.
• Self-motivated, independent individual who proactively identifies new opportunities, while also working collaboratively in a team setting.
• Able to operate under tight deadlines and manage multiple projects simultaneously.
• Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.

Preferred

• Experience in managing social media accounts/platforms for Division I athletic teams is preferred.