Responsibilities

• Lead the US TikTok Shop business strategy, execution, and growth roadmap aligned to enterprise and digital commerce priorities.
• Own day-to-day TikTok Shop operations including campaign planning, catalog, product launches, promotional execution, and performance optimization.
• Build and manage relationships with TikTok Shop and key social commerce platform partners to drive innovation and growth opportunities.
• Lead creator and affiliate commerce programs focused on scalable revenue growth and platform performance.
• Serve as the voice of creator and affiliate reporting and insights, translating performance trends and marketplace learnings into actionable recommendations.
• Partner with Marketing, Ecommerce, Merchandising, Planning, Operations, and Finance teams to support forecasting, inventory alignment, promotional planning, and operational execution.
• Own and report on key commercial KPIs including GMV, traffic, conversion, ROAS, affiliate productivity, and contribution margin.
• Drive testing and optimization across merchandising, product storytelling, creator performance, and social commerce conversion opportunities.
• Stay current on marketplace trends, platform updates, creator ecosystem developments, and emerging commerce capabilities.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, Ecommerce, or related field.
• At least 5+ years of digital commerce experience, specifically in social commerce, marketplace, or affiliate commerce environments.
• At least 2+ years of leading others.
• Strong understanding of TikTok Shop Seller Center, creator ecosystems, affiliate marketing, and social-first conversion strategies.
• Experience managing cross-functional marketplace initiatives across marketing, merchandising, operations, and analytics teams.
• Strong analytical and strategic planning skills with the ability to translate marketplace and creator insights into action.
• Strong communication and stakeholder management skills with experience presenting performance updates and recommendations to leadership.
• Ability to thrive in a fast-paced, growth-oriented, and highly collaborative environment.

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.