Manager, Digital Marketing

Omaha, NE (On-site)

$55K/yr – $65K/yrManager5+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

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Job Summary

Own end to end digital fundraising, website and social media strategy, and donor engagement campaigns while leading content creation, UX improvements, and cross functional collaboration to optimize online giving.

Define and optimize donor journeys and campaign landing pages
Coordinate cross departmental efforts to ensure a seamless online gift experience

Job Description

Responsibilities

Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagement
Creates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platforms
Oversees the strategy and execution of social media engagement and audience growth
Manages email marketing campaigns to maximize performance, donor engagement and online fundraising conversion
Performs website updates and enhancements for a better user experience and journey
Monitors and improves SEO for organic and paid search capabilities
Ensures projects are completed on time with exceptional quality
Works with the Marketing & Communications team to ensure brand continuity in tone and appearance
Supports the UWM team at special events with photography/videography and other duties as needed
Some evening and weekend work required

Requirements

Proven experience managing and optimizing digital campaigns across website, email, and social media channels
Demonstrated success improving online engagement, conversion and digital fundraising performance
Proficient in MS Office products, Adobe design products, and other relevant computer applications
Hands-on experience with WordPress Content Management systems, Google Analytics4, Google Tag Manager, SEO
Knowledge of camera and video equipment for producing content across channels
Ability to work as part of an interdisciplinary team in a fast-paced environment
Strong organizational, interpersonal, and communication skills (written and verbal)
Excellent time management and attention to detail
Bachelor’s degree in marketing, digital marketing, business, advertising or related field
Minimum 5 years of marketing experience

Benefits

Shared health, dental and vision insurance
Generous 401(k) Retirement plan
Paid vacation and sick time
Employer paid life and disability insurance
Professional development assistance
Tuition reimbursement

United Way of the Midlands

For nearly 100 years, United Way of the Midlands has served the Omaha-Council Bluffs metro by bridging the business and not-for-profit sectors to create a Circle of Support that helps our neighbors overcome difficult challenges and start building a better future. UWM’s funded programs and direct services address social and economic disparities and meet families’ essential needs such as healthy food, safe and stable housing, physical and mental health services, career preparation and job training.With your caring support, we proudly fund a network of health and human service programs that help those in need across Douglas, Sarpy and Pottawattamie counties. United Way works closely with the agencies that host the programs to note measurable results in the lives of their clients. And we collaborate with many individual and corporate donors and foundations to keep the network of hope strong.United Way of the Midlands will continue to evolve alongside the growing needs of our community. We will champion those who are in the fight to better themselves and others. We will be informed and accountable. We will skillfully combine passion with reason. We will build up what has fallen and create what should have been here all along.Together, we will create life-changing opportunities through programs that meet the Basic Needs of our most vulnerable population, support children during their academic years and help prepare young people for productive careers.We see what can be, and what should be, because we are community-based and we are community-focused.We are United Way. And we are community strong.

Founded in 1923

Omaha, Nebraska, USA

171 employees (17 in marketing)

www.unitedwaymidlands.org