Responsibilities

• Channel Strategy & Budget Management
• Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.
• Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
• Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
• Performance Optimization & Testing
• Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.
• A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
• AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
• Collaboration & Reporting
• Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
• Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
• Creative Ideation & Strategy
• Drive the Creative Pipeline: Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels.
• Translate Data into Concepts: Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.
• Trend Spotting: Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.

Requirements

• Experience: 8+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
• Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
• The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
• AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.
• Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.