Responsibilities

• Understand client strategies and align them with digital marketing efforts to meet client goals
• Setup and independently manage campaigns across Google Ads, Microsoft Ads, and Meta Ads
• Own a specific set of client's digital marketing campaigns across all paid channels
• Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
• Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals
• Create a cadence of consistent testing and optimizations across the digital user journey to ensure that all campaigns and digital channels perform at their best
• Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
• Develop comprehensive monthly reporting with strong attention to detail
• Analyze data against campaign and client KPIs and provide actionable insights for campaign improvement
• Present monthly reporting and campaign strategy during monthly client calls

Requirements

• A minimum of 6 years experience within the digital marketing, with specific expertise in managing digital strategy across paid channels
• Solid experience with Google Ads, Microsoft Ads, and Meta Business Suite/Ads Manager. Experience with programmatic advertising using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics, Google Tag Manager and Google Data Studio for data/conversion tracking and visualization
• Google Ads certified in Search, Display and / or Measurement
• Experience with SEO keyword research and optimization techniques
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
• Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies
• Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
• Attention to detail and strong time management skills in a fast-paced business environment

Preferred

• Experience with programmatic advertising using Demand Side Platforms (DSPs) preferred

Benefits

• Compensation & Leave: - Competitive annual salary based on skills and experience. - Five weeks of PTO, including paid holidays, vacation, and sick leave. - Comprehensive health care benefits, including dental and vision coverage. - 401(k) retirement plan with company matching contributions. Culture & Perks: - Work from the comfort of your home office (this is a fully remote position). - Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events. - Professional development planning, coaching, and mentoring program for every team member.