Responsibilities

• Own MCF's SEO strategy — technical SEO, keyword targeting, content optimization, and link building
• Conduct ongoing keyword research aligned to T&L and LCV fleet operator search behavior and buying triggers
• Partner with the Go-to-Market Execution Manager to ensure content is optimized for organic discovery
• Track organic performance via Google Search Console and report progress against targets
• Build MCF's visibility in AI-driven search results — a fast-growing channel in B2B buying
• Build and manage paid search campaigns targeting fleet managers and maintenance decision makers
• Develop and execute paid social campaigns on LinkedIn targeting T&L and LCV fleet operators by title, company size, and segment
• Own media budget allocation across channels — optimize continuously for cost-per-lead and pipeline contribution
• Implement A/B testing across ad copy, landing pages, and targeting to improve conversion rates
• Own the MCF website as a lead generation asset — not just a brochure
• Identify and execute conversion rate optimization opportunities — landing pages, CTAs, forms, and user flows
• Partner with the Go-to-Market Execution Manager on campaign landing page builds
• Work within the constraints of MCF's CMS and broader Michelin digital ecosystem to maximize flexibility
• Own GA4, Google Search Console, and digital performance dashboards
• Partner with the Marketing Data Analyst on channel attribution and campaign ROI reporting
• Deliver regular digital performance reports to the VP of Marketing with clear recommendations
• Partner with Marketing Managers on HubSpot — specifically tracking, landing page infrastructure, and lead capture
• Ensure proper UTM tagging, pixel setup, and attribution tracking across all digital channels
• Stay current on emerging digital tools and AI-powered marketing applications relevant to MCF's strategy