Manager, Digital Marketing & Communications

Hinsdale, IL (On-site)

$65K/yr – $75K/yrManager3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own IPRA’s integrated marketing rhythm and multi-channel campaigns that move members through education, events, and membership lifecycle programs.

  • Campaign Execution: Design and run programs across education, events, sponsorships, and member engagement.
  • Brand & Communications: Keep tone, visuals, and messaging consistent across digital and print with department partners.
  • Digital & Content Ops: Oversee email, website, social, and content production with accuracy and accessibility in mind.

Job Description

Responsibilities

  • Maintain an annual marketing and communications calendar for IPRA programs, events, education, membership campaigns, sponsorship opportunities, awards, initiatives and organizational announcements.
  • Design and execute integrated marketing campaigns that support membership cycle, education registration, event attendance, sponsorship visibility and member engagement.
  • Coordinate marketing and graphic design support across departments to ensure IPRA communications are accurate, consistent and aligned with organizational priorities.
  • Maintain consistency with IPRA’s brand standards, tone, visual identity, and messaging across digital and print communications.
  • Work with IPRA department leads to confirm audience, message, timing, calls to action and deadlines. Help translate program information into clear, member-focused marketing messages.
  • Elevate competing priorities, capacity issues or timing conflicts to Director.
  • Manage digital communications across IPRA’s member-facing channels, including email, website, digital newsletters and other platforms.
  • Draft, edit, design, schedule, and distribute content that promotes IPRA programs, services, events, and member benefits.
  • Create and coordinate digital and print marketing materials, including event promotions, email graphics, magazine ads, annual report support, and special campaign materials. Photography and videography may be required occasionally.
  • Manage and update website content ensuring it is accurate, current, user-friendly, ADA-compliant, and aligned with IPRA’s mission and goals. Assist with the Foundation website and related outreach, such as Unplug Illinois, as needed.

Requirements

  • Bachelor’s degree in marketing, communications, nonprofit management, association management, or a related field.
  • Three-five years experience working for a membership association, nonprofit, professional society, or mission-driven organization in marketing, communications, digital engagement, membership or a related field.
  • Strong writing, editing, proofreading, graphic design, and content development skills with excellent attention to detail and accuracy.
  • Experience with email marketing platforms (Constant Contact), website content management systems, social media platforms, scheduling tools, and analytics dashboards.
  • Website management and content management systems experience (HubSpot)
  • Video editing capabilities
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Comfort working with data, audience segmentation, campaign metrics, and reporting.
  • Strong project management skills with the ability to manage multiple deadlines, coordinate across departments, and translate program needs into clear marketing actions.

Preferred

  • Experience with association management systems or customer relationship management systems.
  • Experience building automated email workflows, renewal campaigns, or onboarding communications.
  • Experience with Canva, Adobe Suite (Photoshop, Illustrator), ChatGPT, Claude AI, or similar tools.
  • Photography and videography skills.
  • Understanding of member engagement, retention, renewal cycles, and event marketing.
Illinois Park & Recreation Association logo

Illinois Park & Recreation Association

Illinois is recognized as a leader in the parks, recreation and conservation movement. As a result, the Illinois Park and Recreation Association is one of the largest and most respected park and recreation associations in the country. IPRA is a not-for-profit organization and a public interest group whose members share a common goal - providing quality park and recreation opportunities for the people of Illinois.Organized in 1944, today IPRA serves recreation, park and conservation professionals, vendors, citizens and students statewide and throughout the country. Membership in the IPRA gives you access to continuing education, resources, networking opportunities and advocacy information.IPRA provides special interest groups that offer seminars and networking opportunities among members who share common work settings, situations and interests.

Founded in 1944
Hinsdale, Illinois, USA
21 employees (1 in marketing)

Traffic Signals

Monthly Visitors
23.1K
Monthly Google Ads Budget
$101.5K
Traffic Source Mix
Search
44.4%
Direct
15.2%
Referral
38.3%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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