Responsibilities

• Own the KPI lifecycle for the digital channel performance you support: define the right KPIs at the channel level, build and maintain the forecasts for them, and develop a deep understanding of what drives them
• Serve as an analytics partner to Marketing's digital acquisition stakeholders — owning your channel relationships end-to-end rather than fielding ad hoc requests, and being measured against Marketing's business objectives rather than delivery volume
• Originate and drive experimentation aimed at beating forecast , to the standards and methodology set by the Experimentation CoE — partnering with Marketing to identify test ideas and ensuring rigorous setup and measurement so the business can trust the read
• Get close enough to how each digital channel actually runs — the platforms, the agency relationship, the day-to-day mechanics — to spot risks and opportunities Marketing can't see from the inside, and bring recommendations forward before they ask
• Share accountability with Marketing for the business results, not just the integrity of the analysis — success is measured by whether digital acquisition performance improves, not just whether the reporting is right
• Help steward the datasets underlying digital channel KPIs, and use AI tools and automation to eliminate as much manual reporting and one-off analysis as possible — reinvesting that time into the work above

Requirements

• BS in a quantitative field or equivalent experience (Marketing Analytics, Computer Science, Statistics, Mathematics, Finance, or related field)
• 5+ years of equivalent experience
• Strong technical skills, including experience with query and data visualization tools. SQL and Excel are core requirements; experience with Hex, Tableau or programming languages (Python, R, etc.) is a plus
• Experience with digital marketing analytics and paid media platforms (e.g., paid social, display, SEM), including working with agency partners essential
• Track record of proposing ideas and driving them to business impact, not just delivering requested analysis, comfortable being judged on whether the business outcome moved, not only on whether the work was correct
• Experience designing and running experiments or pilots — including forming the hypothesis, not just measuring someone else's
• Strong analytical and creative problem-solving skills, with extreme attention to detail and the ability to work collaboratively in a dynamic, cross-functional environment
• Excellent communication skills, with the ability to synthesize concepts for non-technical audiences and effectively engage partners across all levels of the company
• Genuine interest in learning how a marketing organization runs day-to-day — willing to spend real time with Marketing stakeholders and agency partners, not just their data — in order to identify the question behind the question
• Comfort using AI tools to accelerate data prep and analysis, so more time goes toward business understanding and origination

Preferred

• Experience with Hex, Tableau or programming languages (Python, R, etc.) is a plus

Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here )
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.