Responsibilities

• Own and execute integrated digital campaigns that generate qualified demand and contribute to pipeline across the full marketing funnel.
• Develop and optimize Google Ads, LinkedIn, Meta, and other paid media programs, including audience strategy, budget allocation, A/B testing, and performance optimization.
• Develop organic social and digital strategies that increase awareness, engagement, and qualified traffic among priority audiences.
• Own SEO, AEO, and GEO efforts to increase CareXM’s visibility across search engines and AI-powered search experiences.
• Measure campaign and channel performance against leads, qualified opportunities, pipeline contribution, conversion, and ROI. Translate performance data into clear recommendations and action.
• Identify and improve conversion opportunities across campaigns, landing pages, forms, CTAs, and other digital experiences.
• Establish a strong feedback loop around lead quality, qualification, follow-up, and conversion, using sales insights to continually improve targeting and campaign strategy.
• Own and optimize the digital marketing tech stack, identify opportunities to improve capabilities and efficiency, and evaluate new tools and technologies as needed.
• Continuously test new channels, audiences, messaging, creative, and tactics to identify opportunities for growth and improve marketing performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred
• 4+ years of experience in digital marketing, demand generation, or a related B2B marketing role.
• Hands-on experience managing Google Ads and paid social.
• Strong working knowledge of marketing automation and CRM platforms. Experience with HubSpot MarketingHub strongly preferred.
• Strong analytical skills with the ability to connect digital marketing activity to business outcomes, including qualified leads, opportunities, pipeline, and ROI.
• Demonstrated ability to test, learn, and iterate, with a track record of identifying opportunities and taking initiative without waiting for direction.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with sales and cross-functional marketing partners

Benefits

• Paid time off
• Bonus program
• 401(k) plan
• Life insurance
• Employee assistance program
• Health insurance
• Flex Spending/Health Savings Accounts
• Dental Insurance
• Vision insurance
• Short Term Disability