Responsibilities

• Content orchestration and distribution (the core of the role):
• Runs the weekly RTA Content Flywheel, converting podcast episodes and webinars into multi-format content (hot-take videos, articles, comics, ads) distributed across channels.
• Publishes podcast episodes and Hot Takes clips to YouTube, Simplecast, Spotify, and the RTA website; writes and posts AEO-optimized companion articles.
• Writes campaign content across formats: social posts, video scripts, landing and registration pages, direct mail copy, and session titles and abstracts.
• Owns email execution: the full webinar promotional sequence, pre- and post-event emails, the monthly newsletter, and send execution for product releases and press announcements in HubSpot.
• Owns SEO and AEO across YouTube and the website, plus post-launch optimization sprints on thumbnails, CTAs, and copy based on performance.
• Coordinates PR execution: editing press-release drafts, Business Wire uploads, internal distribution, and SME spotlight posts. (Media relationships are shared with the CMO.)
• Pipeline and team:
• Owns the inbound pipeline number: booked meetings and pipeline dollars, with clean handoffs to the SDR team.
• Manages the AV Specialist and Creative Services Manager as a player-coach.

Requirements

• Is sharp, organized, and able to hold the full picture across many campaigns at once without dropping detail.
• Brings relentless clarity of priorities for yourself and your team, discerning what actually elevates the brand and drives pipeline from the endless list of things that could be done.
• Thinks like an operator. You instinctively separate signal from noise and know the difference between activity and outcome.
• Embraces team health and the principles in The Five Dysfunctions of a Team and The Ideal Team Player (Patrick Lencioni).
• Is AI-fluent and genuinely curious about how agents, prompts, and automated workflows can compound the team's output.
• Is a lifelong learner who actively levels up. Someone active on LinkedIn, who regularly listens to marketing podcasts, and is an avid book reader/listener.
• Holds high standards for quality while still shipping on time. You know when to polish and when to launch.
• Will pivot quickly, stay positive under pressure, and lift boxes with the team if that is what the day calls for.
• Owns an inbound pipeline number and can trace marketing effort all the way to sourced revenue.
• Runs the content engine behind the brand as an orchestrator: turning the podcast, webinars, and campaigns into a steady flow of multi-format content distributed across every channel our audience is found.

Preferred

• Bonus points if you have read “Extreme Ownership”, “Building a StoryBrand”, “Create Once, Distribute Forever”, “Contagious”, or anything by Robert Cialdini.

Benefits

• 401(k) with 6% Safe Harbor match (100% vested day one)
• Flexible PTO model built on trust and manager-approved time off
• Cigna Dental, Vision and Medical. PPO and HSA medical plan options with company HSA contributions ($780–$1,950 annually)
• Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity
• Wellness rewards up to $350 annually
• Virtual care and mental health support resources
• Company-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options
• Additional employee perks, wellness initiatives, and discount programs
• The Part We're Most Proud Of
• - 99% of employees say RTA is a Great Place to Work® (Certified 3 years running)