Responsibilities

• Master and be responsible for analyzing marketing responsiveness and business performance.
• Build industry leading models to better understand the impact of our marketing investments and strategy.
• Find the “story” in the data and communicate insights and opportunities with executives and other internal teams.
• Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, build reporting infrastructure, and assist in making budgeting recommendations to optimize growth.
• Integrate captured event data with other customer data sources, such as surveys, ad publishers, and app store data.
• Support reporting and business intelligence needs of the entire Marketing team.

Requirements

• 5+ years of relevant experience in analytics or data science.
• Experience building Marketing Mix Models (MMM) and other marketing measurement techniques
• Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
• Ability to build constructive and effective relationships with a broad and diverse group of business partners
• Ability to execute complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions
• Proficiency with SQL required
• Strong coding capabilities, preferably in Python.
• Familiarity with BI concepts and tools, including data pipeline orchestration and dashboard creation
• Knowledge of statistics, specifically experimental design and analysis
• Proficiency in Microsoft Excel and Microsoft PowerPoint (or equivalents).
• Familiarity with common marketing KPIs, metrics, and growth experiments

Preferred

• Experience with user growth and acquisition across multi-brand consumer products is a plus.

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!