Manager, Data Analytics & Intelligence

Chicago, IL (On-site)

$89K/yr – $142K/yrManager7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data-driven marketing analytics and reporting across Marketo and analytics tooling, shaping campaigns, measurement, and client recommendations.

  • Own measurement strategy and KPIs to evaluate marketing performance and drive optimization.
  • Lead and mentor data analysts while delivering hands-on analyses for program delivery and cross-channel campaigns.
  • Define reporting, insights, and roadmaps that translate technical analytics into business impact for clients.

Job Description

  • Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
  • Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective.
  • Strong data storytelling and adept at communicating technical subject matter to non-technical stakeholders
  • Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
  • Manage, train, and provide on-going leadership and mentorship to Data Analysts
  • As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
  • Manage projects that primarily focus on performance of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
  • Accurately and effectively estimate level of effort for analytics projects
  • Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
  • Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
Publicis Digital Experience logo

Publicis Digital Experience

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

New York, New York, USA
71 employees (21 in marketing)

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
20 (28% of company)
Median Career Experience
16 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
7