Responsibilities

• Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
• Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective.
• Strong data storytelling and adept at communicating technical subject matter to non-technical stakeholders
• Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
• Manage, train, and provide on-going leadership and mentorship to Data Analysts
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Manage projects that primarily focus on performance of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Accurately and effectively estimate level of effort for analytics projects
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions

Requirements

• Minimum of 5-7 years direct experience in CRM or marketing analytics
• Hands-on experience with Marketo
• Awareness/experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Looker, Power BI, or other platforms
• Thorough knowledge and hands-on experience with informing marketing strategy, analytics design and delivery
• Working knowledge of site analytics suites, Adobe Analytics (preferred), Google Analytics
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Ability to manage internal resources/team members at varying levels including junior talent
• Strong ability to work in a flexible, dynamic and fast-paced environment
• Self-starter with demonstrated instinct for developing insights from data
• Excellent communication skills, including written, presentation, and storytelling
• You have marketing agency experience (preferred)

Preferred

• Marketing agency experience (preferred)
• Tableau (preferred)
• Adobe Analytics (preferred)
• Looker
• Power BI
• Looker, Power BI (preferred platforms)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances