Responsibilities

• Extract customer data from relational databases using SQL script to deliver insights to regional counterparts.
• Determine effectiveness of CRM marketing campaigns, isolating which customers are engaging and which customers are not to deliver recommendations for how to improve the campaign.
• Support the Sr. Manager of CRM in developing global customer strategy, shaping priority customer groups, and driving greater customer personalization in marketing.
• Engage with team members on the Honors team, brand team, MarTech team, and commercial team to gather feedback on their customer priorities and go-to market recommendations.
• Influence Honors and customer strategy leaders about how to apply customer strategy and highlight emerging trends.
• Support customer reporting needs monthly to deliver performance updates.
• CRM projects focused on shaping customer data architecture and channel analytics.
• CRM projects focused on additional data analysis to drive customer strategy recommendations.

Requirements

• Five (5) years of professional work experience
• Four (4) years of experience analyzing customer data and extracting meaningful insights.
• Experience crafting and delivering senior executive level briefings.
• Excel (can perform complex functions) expertise.
• Experience with relational databases and SQL programming.
• This is a hybrid role based in McLean, VA.

Preferred

• Six (6) years of professional experience.
• One (1) year of experience in CRM-related roles.
• Demonstrated curiosity in data analyses.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next