Responsibilities

• Own the daily push alert and executive CRM reporting cadence across FOX News Digital, FOX Business Digital, FOX Nation, and FOX Weather, delivered consistently to editorial, marketing, and executive stakeholders.
• Write clear, insight-driven executive summaries that go beyond raw metrics — connecting push/email/in-app performance to specific content, subject line, and framing decisions editorial and marketing teams can act on.
• Maintain and evolve month-over-month and other recurring performance comparisons (e.g., list size, send volume, engagement benchmarks), proactively flagging anomalies (app issues, tracking gaps, data quality problems) before they distort reporting.
• Write and maintain SQL queries (Snowflake or comparable) against Braze campaign and canvas data to support attribution analysis, campaign performance measurement, and ad hoc stakeholder requests.
• Build and refine attribution models (e.g., first-touch) to measure the impact of CRM campaigns on subscription conversion and migration efforts.
• Troubleshoot data discrepancies between Braze and internal tracking documents (naming mismatches, missing campaigns, deduplication logic) and resolve them at the query level.
• Support the transition from manual, on-demand reporting to self-service dashboards in partnership with Data/BI teams.
• Act as a hands-on analyst within Braze, auditing segments, validating campaign data, and supporting campaign list generation for cross-functional partners.
• Conduct segmentation and cohort analysis to surface engagement trends, at-risk segments, and personalization opportunities across email, push, in-app, and SMS.
• Support experimentation efforts (e.g., message format testing) by helping isolate confounding variables (such as content quality vs. format) in test design.

Requirements

• CRM, lifecycle marketing, or data/marketing analytics experience, ideally within subscription-based, media, or digital publishing businesses.
• Hands-on proficiency in SQL required (Snowflake or comparable) — this role writes and troubleshoots its own queries daily, not just interprets pre-built reports.
• Deep, hands-on experience with Braze or a comparable CRM/lifecycle platform, including campaign/canvas reporting, segment auditing, and data reconciliation.
• Strong analytical writing skills — proven ability to turn engagement data into a clear narrative with actionable recommendations for non-technical, senior stakeholders (editorial and marketing leadership alike).
• Experience with attribution modeling and campaign performance measurement (e.g., first-touch, multi-touch).
• Detail-oriented, with a track record of catching and resolving data quality issues before they reach leadership.

Preferred

• Experience working across multiple brands or business units with distinct audiences is a plus.
• Highly proficient in Excel and pivot tables; experience with Tableau and/or Adobe Analytics preferred.

Benefits

• medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.