Responsibilities

• Coordinate directly with influencers and creators on product seeding, gifting logistics, and campaign participation
• Manage creator communications, shipping timelines, and fulfillment tracking to ensure seamless execution
• Lead end-to-end creator campaigns, including briefing, contracting, content approvals, execution, and reporting
• Collaborate with creative, social, PR, paid media, and product teams to ensure integrated campaigns
• Ensure compliance with FTC disclosure guidelines and platform requirements
• Develop and execute creator marketing strategies aligned with brand and business objectives
• Identify creator partnership opportunities across platforms including Instagram, YouTube, TikTok, Reddit, and emerging channels
• Build annual and quarterly creator marketing plans, budgets, and forecasts
• Stay current on creator economy trends, platform updates, and competitive activity
• Source, evaluate, negotiate, and onboard creators, influencers, and affiliates

Requirements

• 3–5 years of marketing experience with meaningful exposure to managing influencer, affiliate, and/or ambassador programs
• Hands-on experience coordinating with creators or talent directly — you know how to manage logistics and relationships at the same time
• Experience within influencer and affiliate platforms such as: Sprout Social, Impact Affiliate, TikTok Shop, YouTube Shopping
• Strong organizational skills with a track record of keeping multi-party workstreams on track
• A genuine brand sensibility — you care how things look, sound, and feel, and you bring that lens to everything you touch
• Background in lifestyle or outdoor brand marketing is highly valued
• Strong written and verbal communication skills — you’re as comfortable in a creator DM as you are in a leadership deck