Manager, Creator Marketing — Red Seat Ventures | Podwires Marketplace

New York City, NY (On-site)

$83K/yr – $105K/yrManager5+ years expFull time

Posted 5 days ago

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Job Summary

Own day-to-day podcast and creator marketing for Crime Stories with Nancy Grace and the CrimeOnline Podcast Network, driving audience growth and coordinating cross-platform campaigns.

  • Lead social content and calendar management
  • Collaborate with production, editorial, marketing, and platform teams
  • Analyze performance metrics to optimize strategy

Job Description

Responsibilities

  • Execute day-to-day podcast and creator marketing for Crime Stories with Nancy Grace and the CrimeOnline Podcast Network slate across priority social, podcast, video, and distribution platforms
  • Post social content on behalf of the host and shows, ensuring copy, tone, timing, and presentation are aligned with each brand voice
  • Drive measurable listener and viewer growth through social media marketing, platform partnerships, cross-promotion strategies, and emerging distribution initiatives
  • Execute marketing campaigns that support the creator’s presence across third-party platforms, tracking performance and reporting on results, insights, and optimization opportunities to support audience growth and platform priorities
  • Draft, schedule, publish, and monitor platform-specific social content tied to episodes, breaking news, show moments, guest appearances, platform launches, and promotional priorities
  • Maintain and manage the marketing and social content calendar, ensuring timely execution across shows and platforms
  • Partner with production, editorial, marketing, and platform stakeholders to identify marketing opportunities that support audience engagement, tune-in, and discovery
  • Support cross-promotion strategies across podcast platforms, YouTube, FOX One, Tubi, FAST channels, VOD, newsletters, social channels, and partner ecosystems
  • Execute YouTube optimization best practices across the CrimeOnline Podcast Network slate, including compelling titles, descriptions, tags, thumbnails, playlists, metadata, end screens, cards, posting cadence, and other platform-specific tactics that improve discovery, engagement, and audience growth
  • Track social trends, audience conversations, community feedback, relevant news moments, and true crime discussions to inform timely posting opportunities, escalating sensitive issues as needed

Requirements

  • 5+ years of experience in creator marketing, podcast marketing, social media marketing, digital content, audience development, distribution marketing, or a related media role
  • Experience managing or posting on behalf of a public figure, host, talent, media brand, or entertainment property
  • Demonstrated experience supporting measurable audience growth across podcast, social, video, streaming, or digital platforms
  • Strong writing, editing, and proofreading skills with the ability to adapt copy to a distinct host or brand voice
  • Strong understanding of podcast marketing, social platforms, YouTube optimization best practices, platform-specific formats, posting best practices, and audience behavior
  • Experience drafting, scheduling, publishing, and monitoring social content across multiple platforms
  • Understanding of cross-platform distribution ecosystems, including podcast, YouTube, social, FAST, VOD, FOX One, and streaming environments
  • Experience supporting cross-promotional campaigns, platform partnerships, marketing campaigns, or audience development initiatives
  • Sound editorial judgment and ability to handle sensitive subject matter with care and accuracy
  • Ability to move quickly while maintaining strong attention to detail

Preferred

  • Experience working with true crime, news, legal, investigative, or personality-led media brands
  • Experience supporting marketing for a podcast network, YouTube series, television show, FAST channel, or digital video brand
  • Familiarity with Crime Stories with Nancy Grace, the CrimeOnline brand, and Nancy Grace’s voice, tone, and audience
  • Experience with social publishing, podcast analytics, scheduling, analytics, and content management tools
  • Experience identifying timely social opportunities around breaking news, trending conversations, or high-profile cases
  • Experience supporting FOX One, Tubi, FAST, VOD, or emerging streaming distribution initiatives

Benefits

  • This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
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Podwires

A concise podcasting newsletter for independent podcast producers.

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