Responsibilities

• Lead creative strategy for custom and high-value advertising campaigns.
• Translate media strategy and advertiser objectives into clear campaign concepts, messaging frameworks, and narrative structures.
• Partner with RFP teams and market leaders to develop compelling integrated offerings during proposal development.
• Develop creative briefs that clearly communicate campaign objectives, messaging hierarchy, audience insights, and execution requirements.
• Guide sponsored content and integrated program storytelling by creating outlines, story structures, and editorial direction for long-form and thought leadership content.
• Collaborate cross-functionally with Media Strategy, Creative Execution, Ad Operations, and Campaign Delivery teams to ensure alignment from strategic recommendation through final execution.
• Incorporate campaign performance insights into future messaging and creative strategy recommendations.
• Work closely with partners across creative execution, sales, RFP support, ad operations, and campaign delivery, the team connects creative development with business goals and operational success.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in content strategy, brand storytelling, integrated marketing, or a related field required.
• Demonstrated experience developing messaging frameworks, campaign concepts, and narrative strategy required.
• Strong ability to translate business objectives and media plans into creative storytelling approaches required.
• Exceptional writing, editing, and editorial direction skills required.
• Experience working cross-functionally with marketing, creative, and operational teams required.

Preferred

• Experience in digital advertising, media publishing, healthcare marketing, B2B marketing, sponsored content, native advertising, or integrated campaigns (preferred).
• Experience leveraging AI specific tools from a strategic positioning perspective (preferred).
• Experience in healthcare marketing (preferred).

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, — full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.