Manager, Creative Asset Management

Los Angeles, CA (On-site)

$80K/yr – $90K/yrManager4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end campaign delivery by coordinating cross-functional teams, managing risks, and ensuring timely, compliant launches.

Lead cross-team collaboration to translate media plans into executable creative assets and launches.
Monitor risks, track progress, and escalate issues to leadership as needed.

Job Description

Responsibilities

Manage digital deliverables for a flawless campaign execution.
Serve as the operational bridge between Client Creative, Media Planning, Digital Partnerships, Ad Operations, Creative Agencies, and Media Partners to ensure successful campaign launches.
Identify areas of potential risk and implement risk mitigation strategies on all assigned projects.
Utilize and optimize workload distribution to ensure quality execution and delivery of solutions.
Work with Digital Partnerships to identify and manage expectations of both internal creative scope documents and external client needs at the project level.
Communicate potential variances upstream through internal teams in timely fashion.
Review and maintain documents that define creative scope of work.
Interpret media plans and publisher specifications to identify creative requirements, technical dependencies, and launch risks.
Attend & support campaign kick-off meetings/calls by answering creative needs questions and sending recaps.
Ensure campaign execution process is appropriately followed by craft teams.

Requirements

Familiar with marketing communications strategy and processes across all media formats including online media, data process, tagging, creative solutions, and experiential executions.
Knowledge of the digital media trafficking process.
Track, record, and manage multiple projects at once.
Proficiency with Google Docs and Excel with an ability to embrace, onboard, and learn internal project management tools and systems.
Exceptional interpersonal capabilities with excellent verbal and written communication skills.
Ability to translate technical concepts to internal/external teams.
Well-organized, ability to multi-task, strong written and oral communication skills, detail-oriented, energetic, can work as a team or independently, and receptive to feedback.
Ability to thrive, multitask, and prioritize in a fast-paced environment.

Preferred

4+ years of project management experience within either media or creative services.
Experience working within an advertising agency environment.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com