Responsibilities

• Implements corporate communication strategies, campaigns and tactics enhance PNM's image and goals
• Manages priority communication and messaging calendar, target audiences, channels communication to meet stakeholder needs
• Implements PNM image strategies, working in conjunction with PNM customer service, PNM community management, market/product management, and corporate leadership
• Aligns customer communications, advertising and program management to best leverage image opportunities
• Oversees implementation of advertising and customer communication strategy to positively impact the company's image, crisis communication management, customer satisfaction, product/program penetration and other corporate priorities
• Manages an overarching image strategy for PNM; develops advertising and communications sub strategies in support of the overall brand and image architecture
• Champions the company image across all operational and customer-impacting areas within the company
• Implements customer communication and social media strategies to deliver against company image and program metrics (e.g., positioning, program penetration, efficiency goals, corporate leadership)
• Manages advertising agency of record and supporting agencies and evaluate performance
• Manages employee communication messages and channels, including intranet, emails, etc.

Requirements

• Bachelor's degree in business, journalism, communication, or a related field with five to seven years of experience in corporate or workforce communications and marketing, to include four years of management experience, or equivalent combination of education and/or experience related to the discipline.
• Master's degree is preferred.
• Experience in marketing, successful communications and leadership are required.
• Must possess a current, legally valid driver's license and meet the company’s driving record requirements.

Preferred

• Master's degree is preferred.