Manager, Content

New York City, NY (Hybrid)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own finance content narratives end-to-end, translating complex topics into clear stories for executives and broader audiences while applying SEO and AI search best practices to boost visibility.

Content ownership: manage day-to-day execution of strategies for financial services clients and align with designers, editors, and clients.
Audience & formats: create thought leadership, social, and website copy that resonates across multiple audiences.

Job Description

Manage the day-to-day execution of content strategies for key financial services clients.
Develop a range of content, including thought leadership pieces, social media content, and website copy.
Translate complex financial subjects into clear, accurate, and compelling narratives for various audiences.
Implement SEO and AI search best practices to increase content visibility and impact.
Collaborate with designers, account teams, and clients to ensure content is high-quality and strategically aligned.
Contribute to editorial calendar planning and actively propose new content ideas.

3–5 years of content strategy experience with a specific focus on the finance industry.
A proven ability to understand and distill complex financial topics into engaging and accessible content.
Experience in content development for various formats, including thought leadership articles, executive social media, websites, and social posts.
Knowledge of SEO and AI search principles and how to apply them to financial content.
Strong project management skills with the ability to manage a content workstream proactively and autonomously.
Excellent writing and editing skills, with a keen eye for detail and accuracy.
Client-facing experience and the confidence to present content strategies and ideas.

Agency experience is a plus.
Familiar with digital storytelling across earned, owned and paid media.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com