Responsibilities

• Event Content Strategy & Execution: Travel to events and experiences to develop and execute a content strategy; capture key moments from in-store events, brand activations, and trainings; ensure every event has a clear content plan (before, during, and after) translate events into engaging stories that drive awareness and traffic
• Social Content Creation: Create and manage short-form video, photography, and social content; ensure content is aligned to brand voice, trends, and platform best practices; highlight artistry, services, product, and customer experiences through content; deliver content that is engaging, authentic, and performance-driven
• Traffic & Sales Impact: Use content to drive store traffic, event attendance, and customer engagement; partner with Sales & Education teams to align content with event sales goals and key moments; amplify product launches, services, and promotions through event storytelling; track and optimize content performance to improve reach and conversion
• Team & Field Enablement: Provide tools and guidance for store teams to capture and share content locally; create simple frameworks and templates to ensure consistent, high-quality content; elevate field capability in social storytelling and content creation
• Cross-Functional Partnership: Partner with Manager of Event & Experiences , Brands, Merchants, Pro Team, and Education to align on event storytelling; collaborate with marketing to ensure content supports broader campaigns; ensure alignment between in-store experiences and digital presence; partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores
• Content Management & Organization: Manage and organize a central content library for events and experiences; ensure content is accessible for reuse across teams and platforms; maintain consistency in quality, tone, and brand representation

Requirements

• Strong creative eye for content, storytelling, and visual trends
• Deep understanding of social media platforms and content performance
• Ability to connect content to traffic, engagement, and sales outcomes
• Highly organized and able to manage multiple events and timelines
• Collaborative, energetic, and hands-on
• Ability to travel more than 50% of the time and be available to work weekends to support events & experiences