Responsibilities

• Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.
• Develop 12-month promotion calendar, by Key Account
• Work to create and execute customer or channel-specific marketing, content, and merchandising plans.
• Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.
• Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account’s approved Vendor
• Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints
• Ability to engage and influence at senior levels as well as build partner marketing relationships.
• Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
• Work independently as well as with other internal departments (i.e. Creative, Sales Operations, Product Management, Legal).
• Take initiative and make suggestions to improve processes.

Requirements

• Minimum 5 years of Retail Marketing or Customer Marketing experience.
• 2+ year experience in optical or similar medical/technical product category preferred.
• Experience working with cross-functional teams and facilitating teams to identify and implement solutions to complex problems.
• Excellent interpersonal communication skills, both written and verbal.
• Highly self-motivated, positive thinker, eager to learn.
• Thorough understanding of digital marketing components such as SEO, SEM, ROAS, Social Media, and Google Analytics.
• Skilled in Microsoft Office Tools including Word, Excel, PowerPoint.
• Willingness to travel up to 15%.

Preferred

• Preferred Knowledge / Skills / Abilities
• Preferred experience with national e-tail/retail product marketing, content creation and management

Benefits

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!