Responsibilities

• Translate campaign strategy into an editorial and content calendar across webinars, virtual summits, video, and web/blog content, using performance data to guide what gets built next
• Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content
• Coordinate with internal teams, including Education and Creative, on content production
• Take increasing ownership of writing blogs and content assets directly, partnering with the copywriter and incorporating strategic messaging input from Education and Product Marketing
• Own the playbooks and overall management of webinars and demos, including topic planning, format, production quality, and building presentation decks
• Provide content and messaging direction to the Associate Content Manager, who owns day-to-day social execution and the social calendar.
• Build a repeatable motion to localize campaign content to specific target accounts and states, in alignment with Campaign strategy
• Track overall content performance and align it back with campaign reporting
• Partner with channel owners to align content to distribution, campaign needs, and performance goals

Requirements

• 4-7 years of experience in content marketing, digital content, or integrated marketing, with direct hands-on writing and production experience, not only planning or oversight
• Experience building and executing a content calendar tied to business priorities and campaign plans
• Highly organized with a strong track record producing content across multiple formats: written, webinar, video, and web
• Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
• Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus
• Strong experience partnering with Product Marketing, Demand Generation, Education, and Creative teams
• Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
• Working knowledge of web content practices, SEO fundamentals, and performance measurement
• Curious about how AI and new tools can help scale content production and build for the future, without losing quality or voice
• Comfortable being a hands-on producer as much as a planner, given the volume of content this role is expected to build directly

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field