Manager, Content Marketing Producer Management

Arlington, VA (Hybrid)

$70K/yr – $80K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize PBS national producer content marketing from plan to sunset, keeping AI-driven platforms in mind and ensuring strict compliance.

  • Content Marketing Lifecycle: plan, launch, optimize, maintain, and sunset producer campaigns and assets for discoverability.
  • Producer Liaison and Standards: translate PBS digital requirements into clear guidance and onboard producers on PBS systems and best practices.
  • Cross-Functional Execution & Risk: align with PBS Digital & Marketing, manage metadata/assets, and surface operational or reputational risks tied to funded shows.

Job Description

Responsibilities - Manage delivery, quality, and organization of clips, metadata, and supporting assets for assigned producers to support discoverability across AI-driven and emerging distribution platforms. - Execute content marketing strategy for assigned national producers across the digital content lifecycle from planning and launch through optimization, maintenance, and sunsetting. - Serve as the day-to-day liaison for assigned national producers, translating PBS digital requirements into clear, actionable guidance, including during system transitions and platform updates. - Provide tactical support and communication to assigned national producers on digital standards, analytics, platform changes, and compliance initiatives. - Onboard and train new and existing producers on PBS products, systems, and best practices, in collaboration with the Digital Support team. - Collaborate cross-functionally within PBS Digital & Marketing and with partners across the organization to align assigned producer efforts with PBS audience, platform, and business objectives. - Identify and escalate operational, financial, and reputational risks related to assigned producer deliverables tied to funded shows and initiatives. Requirements - 4 years\' experience in digital publishing, media production, or content marketing, with experience in web strategy, analytics, and SEO/AIO best practices. - Bachelor\'s degree in a related field or an equivalent combination of education and experience. - Demonstrated ability to manage complex workflows, shifting priorities, and cross-functional stakeholder communications. - Strong collaboration skills, with experience working across creative, technical, and business teams. - Sound editorial judgment and excellent written and verbal communication skills. - Working knowledge of content management systems, analytics tools, and web publishing technologies. - Digital media experience preferred; public media experience a plus. Preferred - Digital media experience preferred; public media experience a plus.
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PBS

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PBS is made up of more than 350 local public noncommercial TV stations serving all 50 states, Puerto Rico, U.S. Virgin Islands, Guam and American Samoa. PBS stations reach more than 120 million people each month through on-air and online content.PBS is a private, nonprofit corporation, founded in 1969, whose members are Americaâ€TMs public Television stations.PBS oversees program acquisition and provides program distribution and promotion; education services; new media ventures; fundraising support; engineering and technology development; and video marketing.Find and Follow us on: Facebook (@PBS), Twitter (@PBS), YouTube (@PBS), Instagram (@PBS), and TikTok (@PBS).

Founded in 1969
Arlington, Virginia, USA
59% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Google Ads Budget
$478.2K

Marketing Team

Median Career Experience
14 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4M
Last Raise
$1M
Grant, 2 years ago

Funding History

  • May 2024
    Grant
  • Jan 2013
    Grant • $1M
  • Dec 2005
    Grant • $3M

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