Manager, Content Innovation (Tik Tok Shop), PPD at L'Oréal | New York, USA | $98K/yr – $140K/yr

L'Oréal

Manager, Content Innovation (Tik Tok Shop), PPD

New York, USA (Hybrid)

$98K/yr – $140K/yrManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive and own cross-functional TikTok content strategy and production to maximize ROI and sales for L’Oréal beauty brands.

Must-have: 4+ years in digital marketing with TikTok/TikTok Shop and content production.
Standout: Leadership of a data-backed content bank and cross-functional collaboration across Brand Marketing and creator partners.

Job Description

Responsibilities

Own content calendar & strategy: Post and support creation of frequent and consistent high-quality content leveraging trends, data, creative narratives and brand storytelling.
Lead high-frequency content deployment utilizing performance data to optimize narratives, content sourcing, development, production & copywriting.
Execute A/B tests on content formats (e.g., stylist vs. consumer, trend-led vs. product-led) to ensure all output is data-justified and optimized.
Analyze organic and commerce performance via TikTok Business Suite and Seller Center to extract insights that maximize ROI and full-funnel conversion for TikTok Shop, and to guide content development and strategy for the TikTok feed.
Monitor and decode platform algorithm shifts and emerging trends, translating data into actionable creative pivots to maintain a competitive advantage.
Define the overarching channel content strategy for consumers and brand ambassadors, merging assortment focus, brand storytelling, and channel trends to drive sales and engagement.
Track and report on channel KPIs - including GMV, AOV, Engagement, Reach, and Active Affiliates - to identify and scale high-performing shoppable and organic content.
Lead content production with cross-functional partners including Brand Marketing to build a robust, data-backed content bank to fill any content gaps or provide agility for trend-jacking and big brand moments.
Partner with Le Care to manage real-time community interactions, converting customer inquiries into engagement and sales opportunities.
In partnership with the Director, Activation, establish and oversee core creator community, including day-to-day content needs communication, special training, events, and more.

Requirements

4+ years of experience in digital marketing, creator/influencer marketing, content production and social media, with a heavy emphasis on TikTok and/or TikTok Shop.
Bachelor’s degree in digital marketing, advertising, communications, or related field.
Advanced expertise in social media analytics and the ability to turn raw data into a strategic content roadmap.
In-depth experience in video and still content production, content calendar planning, video and still editing, digital copywriting, influencer marketing and management, and creative briefing for beauty and/or lifestyle.

Preferred

Corporate experience within tech, beauty, fashion, or lifestyle.
Soft skills in project management, data storytelling, presentation execution, and leadership upskilling.
In-depth knowledge of TikTok Business Suite, TikTok Shop Seller Center, Sprinklr, Traackr, Talkwalker, Inshot and CapCut.

Benefits

As integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval