Responsibilities

• Guide the strategic development and execution of integrated public relations plans for FIJI Water
• Identify, negotiate and coordinate logistics for event sponsorships, collaborations and partnerships that elevate the brand
• Serve as a brand spokesperson/representative, staffing branded events, high profile award shows and red carpet events, national and regional trade shows, media tours, sampling programs and more
• Lead efforts to integrate the brand into pop-culture moments and identify out-of-the-box creative ideas through strategic product placement, VIP collaborations, brand partnerships, and integrations
• Drive consumer and trade media relations efforts, including developing messaging and press releases, and cultivating media relationships
• Oversee the organic social strategy for FIJI Water to help showcase the lifestyle, people and philanthropy behind the brand
• Oversee the continued development, evolution and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers
• Deliver presentations to internal teams and external stakeholders, leveraging persuasive communication skills to drive strategic decisions and advance the organization’s goals
• Prepare weekly, seasonal and quarterly result reports and coverage highlights for an executive audience
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams

Requirements

• At least 5-8 years of communications experience, preferably supporting consumer brands within CPG, entertainment, lifestyle, or luxury, in an agency and/or corporate environment
• Proven media relations experience with the ability to secure meaningful, on-brand coverage
• Strong understanding of social media platforms and their role in consumer public relations
• Working knowledge of standard public relations tools, including MuckRack, PR Newswire or Businesswire, media monitoring services, and Microsoft Office
• Ability to ideate, negotiate, coordinate, and confidently execute events and partnerships with minimal oversight
• Strong project management skills with the ability to multitask, prioritize, and work effectively in a fast-paced environment
• High attention to detail with a consistent track record of accuracy and follow-through
• Strong writing, research, and presentation skills
• Self-motivated, collaborative team player who takes ownership of work and approaches challenges with a solutions-oriented mindset
• Creative and innovative thinker with a passion for pop culture, trends, and the evolving news cycle
• The ability to work non-traditional hours, as many events take place in the evenings and on weekends, with up to 25% travel to support and lead events
• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, Events, or a related field

Preferred

• Prior experience supporting entertainment, red carpet, or other high-profile events preferred
• Prior experience managing or mentoring junior team members preferred
• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, Events, or a related field

Benefits

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• - 24/7 online physician consultations
• - virtual mental health resources
• - life coaching
• - engaging employee community groups
• - cash rewards for healthy habits and fitness reimbursements
• - library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.