Responsibilities

• Guide and oversee tactical implementation and ongoing optimization of the EUA compliant consumer marketing plans.
• Support development and execution of integrated launch campaigns for new product launch. Collaborate with cross-functional partners to ensure readiness and flawless execution.
• Build and scale social media influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements.
• Support the development of patient-facing materials and campaigns including educational resources, digital and social media content, testimonials, videos, brochures, and website content ensuring a consistent and compliant brand message across all touchpoints.
• Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.
• Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed.
• Oversee agency partners to develop and execute creative campaigns across digital, print, and social media platforms.
• Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• Minimum 5 years of marketing experience
• Consumer marketing experience in pharma, biotech, consumer health or OTC categories desired.
• Strong understanding of pharmaceutical advertising and promotion regulations.
• Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
• Strong ability to derive actionable insights from multiple and complex sources.
• Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.
• Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited.
• Excellent communication skills both verbal and written.
• Strong preference for local candidates as in-office presence of up to 30% is required.
• Location: Northeast Preferred (contextual)
• Manager Consumer Marketing will report to Director of Consumer Marketing and will be a key member of the marketing team accountable for executing consumer and patient strategies and social media marketing plans to drive brand awareness, engagement, conversion and treatment adherence for individuals at risk for severe COVID-19.
• Responsibilities will span generating insights, shaping and implementing patient activation and social media tactics; measurement and optimization of tactical plans to support business objectives.
• This role will collaborate closely with cross-functional partners to ensure that all patient-facing communications are compliant, integrated across channels, and aligned with brand objectives and the overall patient experience.