Manager, Community - Chillitas

Sanger, CA (Unknown)

$82K/yr – $98K/yrManager2+ years expFull time

Posted 5 months ago

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Job Summary

Drive bilingual, culturally tuned social engagement for Chillitas across core platforms and live moments, owning responses, trends, and lightweight content creation.

  • Must-have: 2–4 years in social media/community management for consumer brands with bilingual writing.
  • Standout: Deep US Latino culture familiarity and authentic Spanglish voice.

Job Description

Responsibilities

  • Community Management & Engagement
  • Be the daily voice of Chillitas across Instagram, TikTok, Threads, and (eventually) X/YouTube.
  • Reply to comments and DMs in Spanish, English, and Spanglish (depending on context).
  • Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags.
  • Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.).
  • Escalate any sensitive or legal/compliance questions to the brand team quickly.
  • Culture, Trends & Social Listening
  • Stay plugged into Latino / Mexican-American internet culture (memes, music, sports, novelas, regional slang, food trends).
  • Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends).
  • Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways.
  • Content Support & Light Creation
  • Collaborate with the Brand & Creative team to bring our “Spice Up the Chill” / foodie friend positioning to life.
  • Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips).
  • Draft bilingual or Spanglish captions that feel native to the feed, not like ads.
  • Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing.
  • Event & Activation Coverage
  • Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed.
  • Capture stories/reels/TikToks on-site that showcase the DRIP • DIP • SIP ritual, flavor reactions, and community moments.
  • Reporting & Insights
  • Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights).

Anheuser-Busch

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. For more information, visit www.anheuser-busch.com/careers.

Founded in 1969
St Louis, Missouri, USA
6.9K employees (789 in marketing)

Traffic Signals

Monthly Visitors
325.3K
Traffic Source Mix
Search
57.2%
Direct
35.1%
Referral
5.9%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~6.9K

Marketing Team

Marketing Team Size
679 (10% of company)
Median Career Experience
10 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$10M
Last Raise
Private Equity, 1 years ago