Responsibilities

• Plans, prepares and oversees the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast
• Plans and executes annual department and ad hoc project-level strategic plans and campaigns
• Plans, prepares, and oversees the design, typesetting, and printing of publications
• Plans, prepares, and oversees the conceptual design, production, and distribution of video programs
• Manages, reviews, and edits content on Metro social media platforms
• Oversees special event production and execution
• Manages VIP (Very Important Person) tour program of the agency and construction projects
• Develops and manages relationships with print, electronic, and digital media providers/vendors
• Coordinates with social media content producers and community managers across the agency to implement best practices and train staff
• Writes, edits, and proofreads copy for all public information materials and video productions

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism, or a related field; Master's Degree in a related field preferred
• Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or other communications programs; some positions in this class may require specialized experience in area of assignment
• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions

Preferred

• Experience developing and supporting public relations, media, or communications campaigns for multi-year campaigns
• Experience serving as an on-camera representative or quoted spokesperson for print or media publications
• Experience developing media content, story ideas, or communications materials related to current events, public initiatives, or political/community issues
• Experience writing well-thought-out press materials for external audiences