Responsibilities

• Content Operations and Lifecycle Management System Design
• Architects and manages the end-to-end lifecycle of internal and external communications, moving projects from concept to production, distribution, and analysis;
• Campaign Management: Coordinates the development, asset delivery, team meetings and assignments, calendar and measurement for high-profile campaigns and major announcements, including the Patriot Plan for Safety, AI initiatives, and the Grand Challenge Initiative; and
• Multiplatform Formats: Coordinates deliverables across news stories, executive speeches, press releases, social media, and web development.
• Project Management and Editorial Planning Calendar Ownership
• Develops and maintains a master editorial calendar in Wrike, serving as the single source of truth for the university’s communications and digital editorial planning;
• Workflow Optimization: Manages deadlines and routes all central office stories through appropriate approval chains to ensure on-time delivery; and
• Asset Maximization: Ensures all content is optimized for multi-platform exploitation (web, social, email) to meet measurement goals.
• Cross-Functional Collaboration ("Liaison") Central Hub
• Serves as the primary "traffic controller" inside OUB connecting writers, editors, web developers, and creative teams (video/photo) with stakeholders to ensure review, partnerships, approvals, etc.; and
• Problem Solving: Proactively identifies and resolves production bottlenecks, resource conflicts, or delays before they impact the publishing schedule.
• Quality Assurance and Brand Stewardship Brand Integrity
• Acts as a guardian of the university's brand, ensuring all content adheres to style guidelines and visual identity standards;
• Compliance: Manages permissions for images and materials, collaborating with the Brand Manager to troubleshoot issues; and
• Accuracy: Implements rigorous proofing processes to ensure zero-defect content delivery.
• Reporting and Analytics Key Insights
• Develops a shared topline editorial calendar for visibility across key university stakeholders aligned to strategic direction and measurement goals; and
• Performance Tracking: Collaborates with the analytics team to prepare reports on content performance, offering data-driven recommendations to senior management to improve audience engagement.