Responsibilities

• Plan, create, optimize, and measure retailer paid media activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Target, Albertson’s, and others.
• Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
• Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
• Ensure client budgets are properly paced, met, and not exceeded.
• Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
• Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
• Support various teams with proactive thought leadership and content to help internal training and capability development.
• Manage and mentor several junior staff members in addition to other responsibilities.

Requirements

• At least 3-5 years of retail paid media experience in (Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, etc.) with the ability to communicate the value of a full-funnel media approach to clients.
• Direct, hands-on experience with planning, creating, managing, and measuring programmatic retail media campaigns.
• Skilled at planning and managing enterprise level client engagements and budgets.
• Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
• Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
• Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
• Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
• Ability to write a campaign strategy document and a campaign review document.
• The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
• Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.

Preferred

• Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
• Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
• Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms