Responsibilities

• Provide thought leadership and guidance to develop Customer Marketing strategies aligned with both the global marketing strategy and Customer business strategies.
• Lead Customer Marketing planning efforts to support the specific local level needs of the customer within each country.
• Own, manage, execute customer marketing calendar and plan for assigned customers, including collateral, trade show support, Distributor Rep engagement/training (including translation of materials through a third party as required).
• Deploy customized product/innovation launch kits to the customer and support associated distributor training needs.
• Collaborate across Channel Marketing, Strategic Accounts, EU and Digital Mktg teams to ensure a consistent strategy in market.
• Manage local level digital platform development, included but not limited to distributor e-com needs (content and media).
• Develop and implement our omnichannel partnership opportunities across our distribution customers, including pitching to Channel Customers
• Plan and attend Customer trade shows and events affiliated with agreed upon campaigns.
• Partner with channel seller to execute customer QBR
• Provide voice of the customer to the broader marketing to further inform how we operationalize the buying journey, as well as develop customer centric content.
• Provide input into the annual budget process by preparing recommendations on customer level strategic priorities, tradeshow and A&P needs.