Manager, Campaign Management at PetSmart | Phoenix, AZ

Manager, Campaign Management

Phoenix, AZ (Hybrid)

Salary Not AvailableSenior Level4+ years expUnavailable

Posted 3 months ago

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Job Summary

Drive cross-channel campaign deployment and optimization, owning day-to-day SFMC builds and mentoring a Campaign Specialists team.

Own and execute multi-channel campaigns (email, SMS, push) from requests through deployment.
Must-have: 4–6 years in email, lifecycle, or omni-channel marketing with hands-on SFMC experience.
Standout: Mentoring and developing Campaign Specialists while partnering with Direct Marketing Managers.

Job Description

Responsibilities

Bring campaign deployment expertise to support and execute day-to-day campaign builds across email, SMS, and push, including data imports, quality assurance, stakeholder approvals, requirements validation, and deployment
Review project requests from business stakeholders to determine implementation approach using established processes and best practices, and scope production requirements as needed
Partner with campaign specialists and Direct Marketing Managers to continuously improve campaign execution processes, ensuring accuracy and adherence to best practices
Lead, mentor, and develop Campaign Specialists
Execute and optimize cross-channel communications, including SMS and push notifications
Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC), including capabilities, limitations, and best practices for campaign and journey development
Communicate SFMC capabilities effectively to marketing partners to inform campaign design and execution
Analyze campaign performance data and report insights to business stakeholders
Support the execution and deployment of journeys within Journey Builder
Interpret strategic briefs and recommend effective deployment tactics, including audience segmentation, journey setup, and SFMC functionality

Requirements

4–6 years of experience in email, lifecycle, or omni-channel marketing
Proven ability to thrive in a fast-paced environment, maintain composure under pressure, and deliver high-quality work
Bachelor’s degree in Marketing, Information Technology, or a related field
Hands-on experience with Salesforce Marketing Cloud (SFMC), including journeys, automations, and ad hoc deployments
Strong commitment to delivering exceptional customer experiences
High attention to detail and organizational skills
Ability to manage time effectively, follow direction, work independently, and lead a team
Experience with reporting tools and Einstein within SFMC

Preferred

PetSmart

At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.

Founded in 1987

Phoenix, Arizona, USA

31K employees (992 in marketing)

careers.petsmart.com