Manager of Business Analytics - Marketing

Arlington, VA (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Koalafi’s marketing analytics and attribution to optimize growth through scalable models, dashboards, and testing programs.

  • Own attribution model, ROI, and LTV analysis across email, SMS, in-app, and paid channels.
  • Must-have: strong SQL and experience building dashboards in Tableau or Looker.
  • Standout: leadership in defining the analytics roadmap and translating results for cross-functional partners.

Job Description

Drive Koalafi’s marketing analytics and attribution to optimize growth through scalable models, dashboards, and testing programs.

  • Own attribution model, ROI, and LTV analysis across email, SMS, in-app, and paid channels.
  • Must-have: strong SQL and experience building dashboards in Tableau or Looker.
  • Standout: leadership in defining the analytics roadmap and translating results for cross-functional partners.

Koalafi

0.0 Glassdoor

Koalafi offers convenient and transparent lease-to-own financing options that enable non-prime consumers to make life-changing purchases. With Koalafi, in-store and eCommerce merchants can help more customers get the things they need, while increasing sales and strengthening customer loyalty. Koalafi believes that financing should be more than a payment plan, so they offer customers clear terms, top-rated support, and credit bureau reporting.

Founded in 2014
Washington, District of Columbia, USA
231 employees (11 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
425.9K
Traffic Source Mix
Search
20.5%
Direct
74.4%
Referral
4.4%
Social
0.5%
Paid
0.1%

Headcount Trend

Current headcount: ~231

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
17 years
Median Tenure
4.4 years

Funding

Total Funding
$195.5M
Last Raise
Debt Financing, 3 years ago