Manager, Brand Media Strategy & Planning

New York City, NY (Hybrid)

$122K/yr – $137K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own media planning and optimization across national channels by turning audience insights and MMM into actionable budget decisions, tests, and messaging that move brand lift and CAC toward target metrics.

  • Brand & Communications: Align media plans with the brand proposition and moments that matter.
  • Analytics & Measurement: Translate MMM and attribution learnings into planning and investment choices.
  • Channel & Creative Strategy: Influence creative and messaging by market and media environment knowledge.

Job Description

Responsibilities

  • Support the development, execution and communication of brand media strategies in partnership with internal stakeholders and external agency partners.
  • Develop audience targeting strategies informed by research, insights, and performance data.
  • Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
  • Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
  • Influence channel-specific creative and messaging strategies by leveraging knowledge of media environments and audience behaviors.
  • Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
  • Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
  • Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
  • Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
  • Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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