MANAGER, BRAND MARKETING - HARD FLOOR at SharkNinja France | Needham, MA | $79K/yr – $161K/yr

SharkNinja France

MANAGER, BRAND MARKETING - HARD FLOOR

Needham, MA (Hybrid)

$79K/yr – $161K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive category marketing with a consumer-first focus, owning strategy, messaging, and GTM for a leading CPG brand.

Must-have: 5+ years in Marketing with product marketing, messaging, and innovation planning
Standout: Cross-functional GTM with Product, Creative, and Sales in a global context

Job Description

Responsibilities

Be the category expert: understand price, positioning, competitive landscape and market needs
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
Support development and implementation of best practices and processes across all consumer touchpoints

Requirements

5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
3 years of prior experience in Consumer-Packaged Goods
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Degree in Marketing or related field, or equivalent, MBA preferred

Preferred

MBA preferred
Degree in Marketing or related field, or equivalent

Benefits

medical insurance
dental insurance
vision insurance
flexible spending accounts
health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
employee stock purchase program
life insurance
AD&D
short-term disability insurance

SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

www.sharkninja.com