Manager of Brand Content Development & Campaigns

Denver, CO (Hybrid)

$121K/yr – $198K/yrManager10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end, multi-channel brand storytelling programs from strategy to launch, guiding global execution and ensuring consistent voice and visuals across regions.

  • Lead integrated campaigns across paid, owned, and earned channels.
  • Partner with regions, business units, and agencies to embed storytelling in priority initiatives.
  • Own project plans, schedules, budgets, and cross-functional delivery.

Job Description

Responsibilities

  • Lead execution of integrated brand campaigns and storytelling initiatives, solving complex narrative and delivery challenges from brief through launch.
  • Translate brand strategy into cohesive stories expressed across paid, owned, and earned channels, including digital, social, video, events, and print.
  • Partner with regions, business units and corporate teams to embed brand storytelling into priority campaigns, programs, facilities, and customer touchpoints.
  • Deliver post‑program reporting and capture storytelling and campaign learnings to improve future brand performance.
  • Provide day-to-day governance and guidance to ensure consistent global brand storytelling, messaging, and identity across regions, business units, and channels, aligned to Arrow’s brand vision and strategy.
  • Serve as a trusted brand advisor, helping teams translate strategy into clear, compelling narratives that reinforce Arrow’s purpose, position, and value proposition.
  • Proactively identify and resolve brand and storytelling risks, inconsistencies, or gaps in execution.
  • Maintain and evolve global brand and storytelling guidelines, coordinating updates and supporting development of additional standards as needed.
  • Champion disciplined adoption of brand voice, narrative frameworks, and visual systems across internal and external communications.
  • Support management of brand systems and resources, including digital asset management, ensuring brand and story assets are accessible, current, and consistently applied.

Requirements

  • Typically requires a minimum of 10 years of related experience with a 4-year degree; or 8 years and an advanced degree; or equivalent experience.
  • Demonstrated ability to manage complex, multi-channel brand campaigns.
  • Strong narrative writing skills
  • Strong project management skills with experience owning timelines, budgets, and cross-functional workstreams.
  • Solid understanding of financial forecasting, purchase order management, and period-end reconciliation processes.
  • Excellent organizational and communication skills, with a history of keeping projects and budgets on track across multiple stakeholders.
  • Skilled with Microsoft 365; Oracle familiarity is a plus.
  • Demonstrated resilience, accountability, and flexibility.
  • Experience managing agency and vendor relationships, with a focus on accountability, delivery, and financial compliance.

Preferred

  • Agency experience
  • Journalism experience is helpful, but this is not a reporting job.
  • Project management certification.
  • Experience creating/managing purpose-driven, CSR, or social impact content.

Benefits

  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities
  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
  • On-site Café with Catering Option for Busy Lifestyles
  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
Arrow Electronics logo

Arrow Electronics

3.8 Glassdoor

Arrow Electronics (NYSE:ARW) guides innovation forward for thousands of leading technology manufacturers and service providers. With 2024 sales of $27.9 billion, Arrow develops technology solutions that help improve business and daily life.Our broad portfolio that spans the entire technology landscape, helps customers design, distribute and deploy forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at arrow.com.Are you thinking Five Years Out? Join us at careers.arrow.com.

Founded in 1935
Englewood, Colorado, USA
22K employees (947 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$141.7K
Traffic Source Mix
Search
44.5%
Direct
40.2%
Referral
11.6%
Social
2.1%
Paid
1.5%

Headcount Trend

Current headcount: ~21.5K

Marketing Team

Marketing Team Size
820 (4% of company)
Median Career Experience
17 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
5

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