Manager, Brand Communications

Atlanta, GA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional communications that tie strategy to messaging for internal and external audiences, then translate complex initiatives into clear priorities and measurable earned media impact.

  • Communication Strategy: Partner with senior leaders and win support by connecting business objectives to consistent messaging across channels.
  • Messaging Creation: Write initiative-based and ongoing materials so all levels understand priorities.
  • Earned Media & Growth: Design a measurable earned media plan that supports product innovation and drives year-over-year growth for DIY and pro customers.

Job Description

Responsibilities

  • 45% Manage & Support Strategies - Planning and execution of internal and external communications; Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences; Specifically, partner with function and project teams to deliver effective communications that support business objectives; Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
  • 30% Message Creation - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
  • 20% Delivering Results - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
  • 5% Communication - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Minimum Education: bachelor’s degree or equivalent degree in a field related to the job.
  • Minimum Years of Work Experience: 6

Preferred

  • 8+ years of previous agency or in-house PR experience, retail strongly preferred
  • Experience developing and delivering a measurable earned media strategy that supports specific product innovation objectives and engages a customer base to drive year-over-year business growth.
  • Proven experience p roviding counsel, developing, and executing communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments within and organization
  • Experience developing strong collaborative partnerships with internal marketing teams to support new marketing and sales initiatives
The Home Depot logo

The Home Depot

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable, and experienced professionals. We operate more than 2,300 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada, and Mexico. All of our associates have one thing in mind — helping our customers build and improve their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.

Founded in 1979
Atlanta, Georgia, US
122K employees (8,389 in marketing)

Traffic Signals

Monthly Visitors
207M
Monthly Google Ads Budget
$9.9M
Traffic Source Mix
Search
36.6%
Direct
56.8%
Referral
3.2%
Social
1.4%
Paid
1.8%

Headcount Trend

Current headcount: ~126.7K

Marketing Team

Marketing Team Size
5,511 (4% of company)
Median Career Experience
16 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Debt Financing, 19 years ago

Funding History

  • Jul 2007
    Debt Financing

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