Responsibilities

• Lead the planning and execution of a wide range of events and activations, including league tentpoles (Super Bowl, Draft, All-Star), retail pop-ups, tradeshows, and internal events
• Own project timelines, deliverables, and cross-functional coordination to ensure projects remain on track from concept through execution
• Partner with internal teams (Marketing, Sales, E-commerce, Creative Services, Merchandising) to align on product, creative, and operational needs across events and activations
• Manage relationships with external vendors and partners (production, fabrication, creative, logistics), ensuring timelines, budgets, and brand expectations are met
• Oversee the production process from concept approvals through fabrication, delivery, installation, and on-site execution
• Manage project details including budgets, timelines, orders, staffing, shipping, and logistics across multiple concurrent projects
• Serve as a lead on-site operator across events, overseeing setup, live operations, troubleshooting, and teardown to ensure seamless execution from start to finish
• Travel frequently to support event execution, often acting as a primary point of contact on-site for vendors, partners, staffing teams, and operational needs
• Lead real-time decision making and problem solving in fast-paced live event environments
• Maintain organized documentation across projects (run of show, recaps, contact lists, production trackers, budgets, etc.)

Requirements

• Bachelor’s degree in Marketing, Communications, Visual Merchandising or related field preferred; additional experience in lieu of degree considered
• Five (5) to seven (7) years of relevant experience in events, experiential marketing, retail activation, production, or agency environment
• Experience managing large-scale events, retail activations, or experiential projects from planning through on-site execution preferred
• Travel Requirement – The location for this position is 100% on-site in Buffalo, NY
• Up to 50%, including nights, weekends, and occasional international travel as required by event schedules
• The ideal candidate is organized, proactive, and thrives in fast-paced environments, with a strong ability to manage timelines, oversee vendors, lead on-site execution, and independently run projects from concept through completion
• Knowledge of print production, fabrication methods, and materials commonly used in creative retail and experiential production
• Strong on-site presence and ability to lead effectively in live event environments under pressure
• Requirements including but not limited to project management, vendor liaison, budgeting, and cross-functional coordination across Marketing, Sales, E-commerce, Creative Services, Merchandising

Preferred

• Experience with space planning and event layouts preferred
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred
• Experience in SketchUp a plus
• Background working within sports, lifestyle, fashion, or consumer brands a plus

Benefits

• Our casual work environment celebrates individuality and encourages employees to showcase their personal style.
• We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
• As an employee, you\'ll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site.