Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources).
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches.
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Requirements

• 4–6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency or integrated brand environment.
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices
• Skilled in data analysis, storytelling, and translating insights into strategy.
• Excellent written communication and business writing skills.
• Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
• Confident working with cross-functional teams including strategy, data science, and analytics.
• Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience.

Preferred

• Experience working alongside data science or advanced analytics teams.
• Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs).
• Comfortable navigating ambiguous datasets and turning them into clear, structured strategies.