Manager, Amazon Marketing Strategy & Growth

Glen Allen, VA (Remote)

$100K/yr – $122K/yrManager7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Amazon traffic engine and cross-channel media plan, turning launches and promotions into scalable traffic through Sponsored Ads, DSP and AMC, while building the business-case, incrementality, and AI-driven targeting.

  • Own Amazon media strategy and multi-channel experimentation, from budget testing to performance narratives.
  • Drive traffic plans tied to launches and long-range plans, with analytics-enabled optimization and attribution.
  • Apply AI, AEO, and automation to accelerate insight and improve targeting to raise traffic efficiency.

Job Description

Responsibilities

  • Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC. Partners with Head of Advertising on emerging channels
  • Manage Amazon media budget, with testing-based proposals to expand funding
  • Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders
  • Develop traffic plans tied to launches, promotions, and long-range business planning
  • Build business cases, incrementality frameworks, and performance narratives
  • Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency

Requirements

  • Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role
  • Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC
  • Strong fluency in data analysis, KPIs, attribution, and business case development
  • Proven ability to manage multi-million-dollar media budgets
  • Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies
  • Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement

    Benefits

    • Comprehensive medical, dental, and vision coverage
    • Company HSA contributions
    • 401(k) plan with immediate vesting
    • Profit sharing program
    • Paid vacation, holidays, and a paid charitable day
    • Summer hours to support work-life balance
    • Employee discounts on Hamilton Beach products
    Hamilton Beach Brands, Inc. logo

    Hamilton Beach Brands, Inc.

    Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach and Weston Brands products can be found in households and businesses throughout the world. We are a wholly owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB) and is headquartered in Glen Allen, Virginia, a suburb of Richmond. Information on innovative Hamilton Beach®, Hamilton Beach® Professional, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial and Weston Brands products can be found online at www.hamiltonbeach.com, www.proctorsilex.com, www.westonproducts.com and www.hamiltonbeachcommercial.com. More information about Hamilton Beach Brands Holding Company can be found at www.hamiltonbeachbrands.com.Our Vision To be the leading supplier of retail and commercial small appliances.Our Mission Deliver profitable growth from innovative solutions that improve everyday living. Our Values: Customer Obsession Consistently meet or exceed the needs of our internal and external customers. People Employ and develop the best. Good Thinking Encourage and cultivate inspired thinking in all areas of our business. Ethics Honest, ethical behavior - always. Passion for Quality Ensure the quality of our products and services is best in class. Embrace ChangeThere is always a better way. Change is life....Change is accelerating.Our Environment and Our CommunityWe proactively manage our business in a sustainable, socially andenvironmentally responsible manner. We help make our community better.Teamwork We help each other to succeed. We share both successes and failures. We communicate, we move as one.SuccessExecute with Excellence. Deliver profitable growth to our stakeholders.

    Founded in 1910
    Glen Allen, Virginia, USA
    761 employees (79 in marketing)

    Traffic Signals

    Monthly Visitors
    402.4K
    Monthly Google Ads Budget
    $20.9K
    Traffic Source Mix
    Search
    62.3%
    Direct
    29.8%
    Referral
    4.5%
    Social
    2.4%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~761

    Marketing Team

    Marketing Team Size
    61 (8% of company)
    Median Career Experience
    25 years
    Median Tenure
    8.6 years
    Marketing Roles Posted (Last 30 Days)
    2

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