Responsibilities

• Lead the end-to-end strategy for affiliate marketing and influencer partnerships, focusing on scaling diverse creator tiers (nano to mega) and traditional affiliate publishers
• Oversee daily program health, including commission structures, partner recruitment, contract negotiations, and a rigorous testing roadmap for creator-led content
• Utilize tracking technologies and attribution platforms to ensure accurate measurement of partner impact across the full marketing funnel
• Partner with Analytics leads to assess the incremental value of different partner types, moving beyond "last-click" to understand how creators drive true business lift
• Collaborate with internal Creative and Social teams to brief influencers, ensure brand alignment, and repurpose high-performing creator content for paid media
• Work cross-functionally with Brand, Performance, Legal, and PR teams to ensure a cohesive voice and seamless execution of large-scale seasonal campaigns
• Serve as the organization’s Partnership expert, educating stakeholders on the evolving creator economy and managing key relationships with agencies and affiliate platforms (e.g., Impact, Rakuten, LTK)
• Own the roadmap for program evolution, staying ahead of trends in social commerce, live shopping, and emerging platform features

Requirements

• 5 years of experience in Affiliate or Influencer marketing, with at least 2+ years in a high-growth Retail or eCommerce environment
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven track record of managing enterprise-level partnership budgets and delivering scalable ROI
• Experience in "Whitelisting" or "Creator Licensing," partnering with Paid Social teams to amplify influencer content
• A passion for the creator economy and a deep pulse on what makes content resonate with modern consumers
• Retail/Multi-channel experience preferred