Responsibilities

• Own the end-to-end social media strategy across organic, paid social, and influencer, ensuring it ladders to brand and business objectives and reflects a deep understanding of our 130M+ members and their financial lives
• Define channel architecture and content strategy across all owned platforms (Instagram, TikTok, YouTube, LinkedIn, X, and emerging channels), building organic, paid, and influencer into one cohesive system — shared creative learnings, consistent brand voice, and sequenced storytelling across the member journey, with particular fluency in Gen Z culture
• Partner closely with the Sponsorships team to ensure Credit Karma's social presence amplifies and extends offline moments, translating experiential activations, partnerships, and events into compelling social-first content strategies
• Build and evolve community management frameworks, including response protocols, escalation processes, and real-time trend monitoring
• Integrate social as a genuine partner — not an afterthought — in campaign planning and product launch moments
• Define the vision, strategy, and standards for Credit Karma's influencer program — including creator philosophy, tiering approach, content guidelines, and measurement framework — ensuring the program drives authentic advocacy and measurable reach among core and emerging audiences
• Lead and develop the influencer marketing function, overseeing day-to-day program execution while providing strategic direction and quality assurance to grow the program over time
• Bring deep influencer expertise across the full program lifecycle — creator sourcing and vetting, contracting, briefing, performance measurement, and platform compliance — with the ability to build and scale the program as the function matures
• Collaborate closely with the Paid Media team to ensure organic and paid social strategies are complementary, with shared creative learnings flowing both directions
• Maintain a high creative bar across the program, evaluating a high volume of paid and organic social creative with a sharp performance and platform lens — giving clear, specific feedback that helps the team and agency partners optimize for both brand quality and social impact

Requirements

• 10+ years of experience in social media marketing, with at least 3 years in a people management role
• Proven track record of building and scaling social programs for a large consumer brand, with demonstrated growth in awareness, engagement, and brand consideration
• Deep understanding of how organic social, paid social, influencer, and offline/experiential programs interconnect, with a track record of building unified strategies that leverage all of these levers together — not as isolated channels
• Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a strong eye toward emerging formats and channels
• Proven experience building or significantly scaling an influencer marketing program, including creator strategy, tiering, contracting, and measurement
• Strong measurement orientation — experience building social measurement frameworks that connect channel-level metrics to brand and business outcomes, and presenting those results to senior leadership with clarity
• Strong creative instincts, with demonstrated experience evaluating and directing high-volume social creative — both organic and paid — and giving clear, actionable feedback that improves brand quality and performance
• Strategic problem solver with the ability to prioritize and lead through ambiguity, connecting day-to-day execution to longer-term brand objectives
• Skilled cross-functional collaborator with experience partnering across Brand, PMM, Paid Media, PR, and Legal
• Strong written and verbal communication skills, with the ability to present strategic plans and performance results to senior leadership

Preferred

• Experience in consumer technology, fintech, or financial services
• Experience building authentic brand presence with Gen Z audiences in culture — not just through paid amplification
• Experience partnering with sponsorships, partnerships, or experiential marketing teams to extend offline moments into social-first content
• Familiarity with AI-powered tools and workflows as part of a modern content and social operation
• Hands-on experience with enterprise social media management and analytics platforms (e.g., Sprinklr, Sprout Social, Plot)
• Experience managing contingent worker teams alongside FTE direct reports
• Collaborative and empathetic leader aligned with Credit Karma's values: Hope, Ownership, Progress, and Empathy (H.O.P.E.)