Responsibilities

• Serve as the primary consultant to dealers with Cat Compact locations on marketing tactics designed to attract customers into Cat Compact stores, with a focus on increasing walk-in traffic, lead volume, and retail conversions.
• Lead, develop, and coach one or more team members, fostering strong capability in both strategic planning and execution; balance people leadership with hands-on contribution as a working manager.
• Advise dealers on effective use of marketing tools, brand guidelines, and customer engagement strategies to ensure consistency and maximize campaign impact.
• Troubleshoot issues related to marketing execution, campaign performance, and customer response, enabling quick resolution and continuous improvement.
• Support the dealership in identifying new customer acquisition and demand generation opportunities by leveraging Cat marketing assets and tools.
• Collaborate with stakeholders across BCP Retail, Marketing, Rental & Used, and BCP Services to align local dealer activation with broader Cat Compact retail strategies and programs.

Requirements

• A college degree or equivalent experience.
• Experience tracking campaign performance using KPIs, dashboards, or reporting tools and translating insights into actionable improvements.
• Experience supporting field teams, dealers, or distributors with tools, playbooks, assets, and guidance to execute marketing locally.
• Industry, agency, or dealer experience.
• Previous supervisory experience.

Preferred

• Industry, agency, or dealer experience.
• Previous supervisory experience.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*