Local Store Marketing Manager

District of Columbia, USA (On-site)

$75K/yr – $95K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the DC in-market marketing lead role, driving local partnerships and events to lift guest traffic in a hospitality portfolio.

  • Media, influencers, and cultural partnerships: build and manage local relationships to boost visibility and visits.
  • Community and events: partner with Operations and Events to create tentpole and experiential programming that drives revenue.

Job Description

Responsibilities
  • Serve as the dedicated in-market marketing lead for José Andrés Group's Washington, DC portfolio, partnering closely with restaurant leadership and corporate stakeholders.
  • Develop and maintain strong relationships with local media, influencers, concierge teams, destination marketing organizations, business improvement districts, embassies, cultural institutions, nonprofit organizations, and corporate partners.
  • Identify and execute localized marketing opportunities, strategic partnerships, and community engagement initiatives that increase brand awareness and guest traffic.
  • Maintain a strong pulse on the Washington, DC dining, hospitality, tourism, and cultural landscape to identify opportunities for growth and visibility.
  • Regularly spend time in restaurants to understand guest demographics, operational priorities, and opportunities to increase covers and guest engagement.
  • Support neighborhood outreach efforts and community partnerships across DC's diverse dining districts.
  • Partner closely with Operations and Events teams to support private dining, catering, group sales, and restaurant programming initiatives.
  • Develop marketing strategies that support revenue growth through private events, corporate dining, celebrations, chef collaborations, and special experiences.
  • Collaborate cross-functionally to execute tentpole events, cultural programming, charitable partnerships, and community activations.
  • Support media events, influencer experiences, VIP hosting opportunities, and strategic partnership activations.
Requirements
  • 5–7+ years of experience in hospitality, restaurant, lifestyle, luxury, experiential, or hotel marketing.
  • Strong understanding of the Washington, DC hospitality, dining, tourism, and cultural landscape.
  • Proven success developing and executing integrated marketing campaigns, partnerships, events, and community engagement initiatives.
  • Experience managing external agencies and partners across public relations, paid media, content creation, and design.
  • Experience supporting luxury restaurants, hotels, event venues, or hospitality brands preferred.
  • Existing relationships within the Washington, DC media, hospitality, tourism, corporate, and cultural communities strongly preferred.
  • Exceptional project management, communication, and relationship-building skills.
  • Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
  • Highly collaborative, proactive, and solutions-oriented.
  • Comfortable working evenings and weekends as needed for events and activations.
Nice to have
  • Experience supporting luxury restaurants, hotels, event venues, or hospitality brands preferred.
  • Existing relationships within the Washington, DC media, hospitality, tourism, corporate, and cultural communities strongly preferred.
Benefits
  • Competitive base salary and performance-based bonus opportunities
  • Comprehensive health & wellness benefits
  • Retirement savings plans
  • Employee dining and partner discounts
  • Professional growth within an award-winning, values-driven hospitality group
José Andrés Group logo

José Andrés Group

3.5 Glassdoor

José Andrés Group has a singular mission: To Change the World Through the Power of Food.The 30+ restaurants that make up José Andrés Group span cuisines and cultures, price points and service styles. From two 2-Michelin starred restaurants to game-changing small plates restaurants to fast casual eateries and a food hall, the company offers unparalleled culinary experiences for every taste. Our restaurants serve a wide variety of global cuisines, including Spanish, American, Mexican, Greek, Peruvian and beyond, each one telling the unique stories gathered by José and the ThinkFoodGroup team through years of travel, research, experimentation and inspiration.Every endeavor is driven by the importance we place in this driving purpose as well as our core values:CORE VALUESAuthenticity * Innovation * Passion * Service * Profitability

Founded in 1993
Washington, District of Columbia, USA
446 employees (24 in marketing)
61% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
18.1K
Traffic Source Mix
Search
46.3%
Direct
43.4%
Referral
4.7%
Social
4.4%
Paid
1.1%

Headcount Trend

Current headcount: ~446

Marketing Team

Marketing Team Size
8 (2% of company)

Recent News