Responsibilities

• Local Marketing Strategy & Execution
• Plan, execute, and evaluate local store marketing programs that drive customer traffic, trial, and frequency at both the store and market levels.
• Partner with Operations leadership to develop store-level marketing action plans with defined goals, tactics, and timelines.
• Maintain and distribute a rolling 4-week local marketing and event calendar, updating weekly and sharing with Operations leadership.
• Track, analyze, and report results from campaigns and events including sales lift, transaction counts, redemption rates, customer feedback, and ROI.
• Community Engagement & Events
• Develop and manage community involvement initiatives including school partnerships, youth sports sponsorships, church programs, nonprofit collaborations, and civic/chamber of commerce engagement.
• Plan and execute local events such as school nights, spirit nights, team nights, community festivals, grand openings, re-openings, and sampling events.
• Manage event logistics including pre-event planning, on-site activation, and post-event follow-up.
• Business Development

Requirements

• Strong organizational and project management skills with the ability to manage multiple events and initiatives simultaneously.
• Demonstrated sales, outreach, or cold-calling experience for business partnerships and sponsorship opportunities.
• Experience in local store marketing, grassroots marketing, community engagement, or event marketing preferred.
• Proficiency with Canva for creating marketing materials; experience with additional design or social media tools is a plus.
• Basic analytical ability to track campaign results and calculate ROI.
• Comfortable working in and around restaurant environments with an understanding of peak business periods and operational flow.
• Ability to travel regularly within the assigned market.

Preferred

• Experience in local store marketing, grassroots marketing, community engagement, or event marketing preferred.