Responsibilities

• Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Vinal Room.
• Oversee creative service request process to develop and maintain venue marketing collateral for business segments including advertisements, web graphics, email campaigns, rack cards, promotional fliers, sales packages, brochures.
• Responsible for developing the key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue
• Oversee guest relations/public relations and community outreach programs
• Work with senior team leaders to develop and communicate marketing initiatives for cross-selling business segment opportunities within the venue.
• Implement national marketing initiatives across all business segments, with significant focus to develop Vinal Room programs that drive membership and VIP program activity
• Primary contact to execute local and national alliance programs
• Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
• Liaison with promotions team and home office social media manager to increase social communities and develop programs that create value for fans and drive revenue for venue across brand business segments
• Database marketing management (together with home office team)

Requirements

• Bachelor’s degree in public relations or related degree
• 3-5 years marketing experience
• Exhibits positive attitudes; excellent written and verbal communication; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
• Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
• Tolerance of all cultures, music and art forms
• Bachelor’s degree in Marketing

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match