Responsibilities

• Pre-Listing Prep: Prepare listing agreements, seller disclosures, and pre-listing presentations for the lead agent.
• Vendor Coordination: Schedule and coordinate professional photography, videography, 3D tours, staging, and pre-listing inspections.
• MLS Management: Accurately enter and maintain all property data in the Multiple Listing Service (MLS), ensuring compliance with local board rules.
• Property Copywriting: Write compelling, SEO-friendly property descriptions highlighting key features and selling points.
• On-Site Logistics: Arrange for lockbox installation, yard sign placement, and the delivery of directional signs.
• Seller Communication: Serve as the primary point of contact for sellers during the "coming soon" and "active" phases, providing weekly updates on showing feedback, market activity, and marketing metrics.
• Status Tracking: Track all listing inventory, monitor expiration dates, and process price reductions or status changes promptly.
• Asset Creation: Design high-quality digital and print collateral for all listings, including property flyers, brochures, "Just Listed" postcards, and open house materials using Canva / Adobe Creative Suite.
• Social Media Management: Develop and execute a content calendar across Instagram, Facebook, TikTok, and LinkedIn. Post reels, stories, and engaging content featuring active listings, market updates, and team culture.
• Digital Advertising: Set up and manage targeted social media ad campaigns and Google Ads to generate buyer and seller leads.

Requirements

• Experience: 2+ years of experience in real estate administration, listing coordination, or a dedicated marketing role (Real estate license is a strong plus, but not required).
• Tech-Savvy: Proficient with CRM platforms (e.g., Brivity, Follow Up Boss, Salesforce), MLS systems, and basic website CMS (WordPress, Squarespace).
• Design Chops: Strong eye for design with proficiency in Canva, Adobe InDesign, or Photoshop.
• Marketing Fluency: Understanding of social media algorithms, email marketing platforms (Mailchimp, Constant Contact), and basic digital ad spend.
• Detail-Oriented: Exceptional organizational skills with the ability to manage 10+ active listings simultaneously without letting anything slip through the cracks.
• Communication: Excellent written and verbal communication skills; comfortable speaking directly with high-net-worth clients and demanding vendors.
• Having a valid North Carolina Real Estate license is preferred but not required